Writing Effective Loglines and Pitches

One of the most important parts of selling your novel is creating an effective logline and pitch. Regardless of the fabulous epic novel you've written, filled with quirky characters, edge-of-your-seat action and riveting dialogue, the logline and pitch are the first thing any editor or agent will see to determine if your novel is something they wish to read. Therefore, they need several key elements that not only convey what the story is about, but also the tone of the story itself, distilled down to one or two sentences, in the case of the logline, and a couple of paragraphs for the pitch. I don't know about you, but this task, to me, may be even more daunting than the writing of the story itself.

Let's start with the logline. A logline gives a concise overview of the story without going into detail on characters or subplots, just the essential bones. For example, let's look at THE HUNGER GAMES by Suzanne Collins. It's logline, taken from it's Copyright page, reads:

“In a future North America, where the rules of Panem maintain control though an annual televised survival competition pitting young people from each of the twelve districts against one another, sixteen-year-old Katniss’s skills are put to the test when she voluntarily takes her younger sister’s place.”

A strong logline will convey the following: WHO the story is about, a SETTING, if essential to the story, WHAT the protagonist wants and WHAT stands in his/her way. All of this is told without giving away the entire story. Think of it as the answer you'd provide when people ask you what your novel is about. Generally, it should be just one sentence, but more intricate storylines may use two. Use a really strong adjective or two when describing your main character (a geeky clarinet-playing seventeen-year-old, an overachiever, etc.) to help paint a bigger portrait of who the protagonist is. Also try and avoid putting "themes" or "messages" in your logline, as it may make the story immediately seem preachy or cliched.

The pitch lets you go into a little more detail. This is the information you would put into a query to agents, and ultimately what your agent would use to in turn pitch the story to editors. You have the ability to elaborate with a little more detail on the points you touched on in the logline, but again, be sure not to give away twists and turns or the ending. Otherwise it leaves the reader no need to read the story itself to find out what happens. Think of the pitch like reading the jacket flap on a book. It conveys an outline of the story with just enough detail to read you in but leave you hungry for more. It is important to include information about setting, genre, and what makes your book unique or stand out (i.e. not just another road trip novel or vampire story.) This is truly the place to let the tone of your book show and let the agent/editor get a feel for you as a writer. If your book is funny, the pitch better be too! Otherwise you are missing a golden opportunity to show the flavor of your book and your writing.

Good luck!

Pushing It To The Finish Line Turtle-Style

June 6th looms on the horizon like a D-day of sorts in my house. Though it means that I will have my kids home for the summer and we have all sorts of wonderful things to look forward to, it also means the end of my quiet, uninterrupted writing time as I know it until late August. I'm almost done with the first draft of my new novel, and the fear of not finishing it before they are omnipresent has really put a fire under me, so I created a series of goals for myself that felt realistic.

THE SELF-IMPOSED DEADLINE
I created an imaginary self-imposed deadline of June 6th to bang out this first draft in it's entirety. Trying to meet that goal, though incredibly daunting, has helped me stay focused and push everything I can to the bank burner (including housework! Sorry family!) so that I can get the words on the page. I have given myself permission to just write, even if it's not perfect, and not worry about correcting ANYTHING at this point. Instead, I keep a pad handy and make little notes to myself so that when I revise later, I can target areas I know from the get-go I will need to address. Writing without the pressure of having that first draft be perfect takes off a HUGE amount of stress, because I have promised myself no one will read this until I have given it at least one revision pass, no matter how anxious I may be to get some feedback. The self-imposed deadline has given birth to an average writing day of anywhere from 8-12 pages, which is great, and also means that if I keep this up, I should meet my goal.

NOT RUSHING REVISIONS
Next, I have given myself the entire summer to tackle revisions. I don't want to rush the process in any way and send my agent something crap, nor waste my crit partners' time by sending them something to read before I think it's truly ready. My mother may be willing to read umpteen drafts of my novels, but realistically, I can't expect everyone else to. Not without a large denomination Starbucks gift card involved at least.

LEARNING FROM MY MISTAKES
I have tried to absorb all I have learned from the process of writing the first one and not fight it. Check grammar, punctuation and verb tenses. Then check them again. Make sure every piece of dialogue and every scene furthers the story along in some way or chuck it, no matter how beautifully written. I saw a great suggestion on a blog this week that said to create a folder called "Darlings", as in "Killing Your Darlings", and cut and paste all the beautifully written chopped passages of your work that were painful to let go of and keep them here. Maybe they will serve a purpose in something you write in the future.

APPLY THE "SAVE THE CAT" FORMULA TO HELP TIGHTEN MY STORY AND FIND THE HOLES
Next, plug my story into the Save The Cat formula and make sure it works and hits all the essential marks. I followed it loosely in the original writing, because it gave me more of a general guideline, but it will really serve as a fantastic tool to help make for a tight revision. If you are not using this method or don't know what it is, you should totally check it out. Truly, if your story doesn't have all the elements described, it helps you hone your focus on how to fix it. Great stuff.

EXERCISE PATIENCE (IT'S A VIRTUE!)
When we finish typing "The End," if you're anything like me, you can't wait to get your book in front of readers and hope that they will come back saying you're written something epic that needs minimal changes. I have learned this is completely unrealistic, and have learned not to feel disappointed and overwhelmed by this in earlier drafts. That's why it's called a "first draft." Maybe one day I'll possess the skill to knock it out perfectly in one shot, but I have yet to meet a writer who does, so I give myself permission for that first draft to suck and to temper my patience by giving myself a little space and then reapproach it. At the end of the day, I know what I want the story to say, so until it's ready and I feel like all the holes are plugged and I am completely confident about what I've written, I will not jump the gun.

TAKE AS LONG AS NEEDED TO PERFECT THE LOGLINE AND PITCH
Last but not least, don't shortchange my pitch and figuring out how to articulate a great hook for my logline. This is ultimately what will spark the interest of agents and editors so if it's not the best it can be, you may be shortchanging yourself an opportunity to get your work read. I am allowing myself as much time as needed for this piece because it's so very important. My pitch for my first novel went through many incarnations until it reached its present form because either it gave too much away or was too vague or didn't have anything to hook the reader in and make them feel like this might be a story that they haven't seen before even though the theme might be familiar.

For those of you writers in the same boat as me in the coming weeks, enjoy the last of the silence, and then enjoy the time with your kids! That's a gift not to be missed as well! Your story will still be waiting for you when you can get back to it and any time away from it will only give you the benefit of fresh eyes! Good luck!